Fruji

Fruji is a refreshing, Belgian brand that markets healthy, organic soft drinks. They bring hip and innovative soft drinks to consumers, without an abundance of sugars. The brand attaches great importance to health and care for the environment and upholds these values.

To launch their brand widely and create awareness among a large audience, Fruji asked to create a colourful, dynamic animation video that aligns with these core values and markets them appropriately. The video was deployed on VOD platform VTM GO and premiered on VTM in prime time as well as on Sunday evening.

Commissioned by Moonshot.